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Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018
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Citation

Bretcha, J. (2018a, May 13). Lack of engagement? Artificial Intelligence to the rescue!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lack-of-engagement-artificial-intelligence-to-the-rescue-


Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
×

Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/low-engagement-


Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: Heather Piper, Bill Blyth
August 1, 1998
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Citation

Piper and Blyth (1998a, August 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research-5270


Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bill Blyth, Heather Piper
Company: KANTAR TNS Malaysia
September 1, 1994
×

Citation

Blyth and Piper (1994a, September 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research